From their website: We believe that everyone should live a healthy, active life, and nutrition is the cornerstone of that life. However, we know that eating healthy and staying active is challenging in today’s hectic life, so we strive to be your health and nutrition partner—making powerful, healthy choices easy.
Our mission is to give you the energy to get the most out of every day — now.
Protein, protein, protein. We love protein because it is essential for a healthy and active life. But getting enough protein is hard, especially protein that doesn’t come with too many calories or too much fat. That’s why we make delicious, essential healthy protein that curbs hunger and fuels your energy for whatever you love to do.
We’re showing the world how healthy protein can help anyone tackle life’s daily challenges, feel their best and live the life they want.
As a parent of two active kids, school administrator and runner, I know that with being on the go that I make poor nutritional decisions if I do not have readily accessible snacks. One of the easiest things for me to slide into a backpack or bag is a protein bar of some sorts. I don't have to measure a portion or worry about the Ziploc bag breaking open with them. However, my own taste palate for most of the protein type bars I have tried in the past have bordered on yucko. Consistent with the taste of cardboard, I didn't care how many grams of protein it had, they usually have tasted like crap. Needless to say, I was pleasantly surprised with the Premier Protein bars that I have sampled so far.
Both the Chocolate Peanut Butter and Double Chocolate Crunch bars have 30g of protein and 290 and 280 calories respectively.
I have tried the bars as a mid morning or late afternoon snack and found them to be both tasty and satisfying.
As for the Premier Protein Shakes, I have only tried the Chocolate flavor so far. On both occasions they have been after 12 and 13 mile runs and found the taste to be quite smooth. Not to many calories, and plenty of protein to help rebuild.
Premier Protein can be found at Wal Mart, Costco, and Sam's Club.